Mobile Content Networks

Voices

“Federated search…..will be the most common for mobile search as mobile operators look to offer their consumers the most complete results while still maintaining some of the control that a white-label search solution can offer them.”

ABI Research “Mobile Marketing and Advertising” 2008

“Federated Search proponents know users want their content and information from the source, and they know content providers resent having to jump through hoops to have their content indexed and made “findable” by the big search engines.

The ideal user experience is one in which offerings from many content companies are effectively blended into a comprehensive set of compelling results., allowing users to effectively search across a variety of content providers within one standard interface.”

Peggy Ann Salz, MSearchgroove

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REAL-TIME FEDERATED SEARCH MANAGEMENT

A new search paradigm designed for mobile.

Traditional Internet search methods struggle to deliver the precise, relevant results demanded by mobile users. The widely used “indexed” approach causes click fatigue that frustrates end users and is inefficient and costly for mobile operators and portals.

MCN pioneered an entirely new approach expressly designed for mobile: Real-time Federated Search Management.

Our solution, the MobileSearch.net white label search management platform, connects users directly to the relevant results they seek in 2-3 clicks from the content experts in each deep vertical content channel. The cost and latency that bogs down indexed search is eliminated in favor of organized, categorical results that satisfy the mobile user with precise, actionable content and information.

For content providers, MobileSearch.net and the industry's highest performing vertical paid search programs provide higher clickthrus, conversions, and ROI. Mobile operators benefit from unprecedented flexibility, scalability, and control that supports their brand and business rules.

New technology powers real-time federated search for Mobile Content and Commerce.

In 2004, after an extensive two year study of the unique requirements of Mobile Search, MCN concluded that traditional indexed approaches--and dependence on dedicated search clients-- were not scalable or sustainable. Such solutions could not meet the vastly expanding needs of the mobile ecosystem: mobile users, network operators and portals, content providers, and advertisers.

So MCN studied the most advanced Enterprise search technologies and selected Federated Search, and dedicated itself to developing the most flexible, scalable, real-time search management system optimized for Mobile.

At the heart of the MobileSearch.net platform lies the unique, patent-pending MCN Query Broker and Taxonomy Engine and a flexible Federated connector system. These innovations enable MobileSearch.net to make real-time queries to any number of relevant content sources, return results from those sources, and then group, sort, and rank results according to advanced algorithms and partner rules. These results are then presented in a "Top 5" format optimized to drive clickthrus and transactions.

Relevant results produce profits.

MCN’s new approach to mobile search delivers far more profitable search results for operators and content providers and provides insightful data regarding user behavior. The ultra-efficient federated connector framework reduces content provider maintenance costs while accelerating each operator's ability to define, launch, and scale new content channels under their brand and business rules. MobileSearch.net powered search services can be commercialized in weeks, can add new channels in days, and can add new content sources in hours.

The MCN solution is ideal for on-portal and off-portal content discovery across vertical channels presenting high value content such as music, games, video, images, and local search, as well as rapidly emerging or market specific categories like social networking, user generated content, gambling, and more.