• The mobile industry’s highest performing vertical paid search program: allwords
• Advanced display advertising management
• A unique federated approach to increasing coverage and relevance of ads
• Advanced reporting and analytics
allwords: vertical paid search
With allwords(sm), content providers simplify promotion and increase ROI by buying all the keywords in a content category with one purchase. The costly processes of complex keyword bidding and campaign management are eliminated. When the allwords database contains content relevant to the query it can be presented to users in 2-3 clicks. Content providers get direct feedback on user behavior and can adjust content, promotions, pricing, and marketing programs based on actual performance data.
Display ad management
MCN partners with local, regional, and global mobile ad networks to provide the most relevant, profitable, and user-centric advertising available. MCN has developed and launched high value display advertising with partners in Japan, Thailand, Scandinavia, and other regions.
AdFederation powered by MobileSearch.net
Mobile advertising is being supplied by an increasingly diverse array of ad networks and presents a special challenge for mobile operators. They must balance advertising revenue opportunity with the complexity of selecting and managing ad partners who can provide highly relevant ads that enhance the mobile user experience.
AdFederation, MCN’s unique real-time federated search management solution, successfully addresses the challenges of ad network management. Ad networks are another Federated content source that can be queried in real-time and whose results can be sorted, ranked, and displayed according to MCN’s query broker algorithms and our partner’s business relationships and rules.
AdFederation:
• Manages the total advertising system, not just individual networks
• Optimizes performance within a single ad network or across multiple networks
• Adds/removes/prioritizes ad networks based on operator rules
• Manages all ad types across all keywords (popular and longtail)
• Manages all vendors via one reporting system
• Provides an operator-centric framework for managing and controlling emerging and new ad networks and ad types (i.e. interstitial, audio, video)
AdFederation enables MCN partners to deliver not only more ads, but more types of ads from the ad networks best suited to provide them.
Reporting and analytics
MCN provides standard and premium analytics reports via Analytics.mobilesearch.net, our comprehensive mobile traffic analysis toolset. The toolset delivers multi-faceted quantitative analysis of traffic and the behavioral aspects of site usage.
Standard analytics create reports for a broad set of metrics including:
• Traffic analysis - by date, week, month, day of the week, and time of day
• Search details – by date, visits, total searches, page views (multiple categories, single category, subcategory, and no results), and no results percentage
• Page view details – by date, visits, page views, total searches, and page views (home page, sub-category, help, invalid, and other)
• Clicks – by date, week, month, day of the week, time of day, and destination
• Top keyword analysis – by rank order, date, host IP, page visited, and the browser the visitor was using
• Visit analysis – by depth of visit, top devices used, last visit, total time online, views, and number of visits
All reports can be printed and can be exported in .csv, .html, or .rtf format.
Premium analytics can be created based on specific customer requests to take advantage of additional paramaters in the Analytics.MobileSearch.net toolkit and operator-specific data.
