MCN Search Merchandising:  the most direct, profitable connection between end users and mobile content
 
Mobile content and commerce transactions generated $25 billion in revenue in 2008 and are projected to reach $100 billion in 2012 as billions of mobile users consume more content and conduct more transactions.

Mobile operators and portals are seizing this opportunity and are changing their approach to content management and discovery. They are choosing Federated Search, and "Search Merchandising," from MCN to bring down the walls that limited access to content in favor of vibrant, open "Malls" where on-portal and off-portal content are readily available.

Benefits for Mobile Operators and Portals

Thanks to MCN real-time Federated Search and the innovative MCN allwords(sm) vertical paid search programs, this content can now be merchandised more profitably to end users and is creating new revenue streams--and more revenue per search--than any other solution.

MCN-powered vertical search delivers more than great results from any relevant sources in the high value premium content channels: with MCN allwords(sm) operators can monetize every clickthrough and generate additional revenue from off-portal searches, and portals can generate new revenue from mobile content discovery.

Benefits for Mobile Content Providers

For content providers MCN Search Merchandising lowers CPA (cost per acquisition) and increases ROI and brand recognition. More targeted than banner advertising, more efficient than affiliate programs, and far easier to manage than competing paid search programs, with allwords(sm) powered Search Merchandising mobile users are reached directly with relevant content items--not links--at the instant of highest interest in a transaction.

Click here to learn more about the mobile industry's highest performing vertical paid search programs:

www.mcn-inc.com/content.php